Online Marketing: the Key to Your Survival

Over the years, online marketing has become the preferred method for marketing product and services. It is understandable. Online marketing is a much targeted marketing method that allows you to be interactive in real-time with potential customers. This is vastly different from marketing through traditional media forms like television, radio and print, where audience feedback can be sometimes nil.

If you want your business to survive, it pays to develop online marketing strategies with online marketing companies. Online marketing covers a broad spectrum of online promotion efforts, including Search Engine Optimization (SEO), Google Adwords campaign, online advertising, article marketing, and blog marketing.

SEO Tips

Around the world, people are using search engines to find information on products and services. For many businesses, at least 40% of their customers come from the search engines. This is very critical and this is something that you should pay attention to. At its very basic, SEO is all about making your website rank for specific keyphrases that search engine users are actually typing. Studies have shown that those that are on the top 3 of search engine results get 99% of the traffic for that particular keyword. In the process, they also make the most money.

Other Marketing Efforts Complement

Other online marketing efforts actually just complement SEO. If you pick the right keyphrases, your Google adwords campaign could bring you targeted traffic or people who are already pre-disposed to buying from you.

Article marketing and blog marketing are actually very necessary tools to gaining links back to your website. What this means is that article marketing and blog marketing both work at telling people about your product and improving your search engine ranking.

As for online advertising, it has been proven that Internet users are more inclined to buy from advertisers that they have already known about on blogs, articles and the search engines.

Online Marketing Companies

It pays to hire online marketing companies. The best companies have spent time and money researching and proving what works and what doesn’t work in online marketing. You can choose to leverage on their knowledge. You can also choose to leverage on proven methodologies of online marketing and replicate previous successes to your own business.

If money were no object, you should choose an online marketing company based on the following criteria:

• Does the company have its own research and development team?

• What technologies does the company use?

• How experienced are the company’s employees at online marketing?

• What is the reputation of the company among its peers?

• How updated is the company’s knowledge base? With the right mind set and tools, it would be very easy for you to earn millions of dollars on the Internet. If you are on a budget, what you can do is study online marketing and do a little bit of online marketing yourself. Network yourself with freelance professionals and work out a profit sharing agreement that works for both parties. Certainly, and as with anything, where there is a will, there’s a way



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